Coffee roasting, at its most basic, is the process of turning green (raw) coffee beans brown. That basic fact hasn’t changed in hundreds of years. As consumption grew worldwide, manufacturers of roasting equipment sought ways to increase the speed and amount of coffee that could be roasted at one time, to then grind and package for mass consumption.
Beginning in the 1970’s in the US market, better definitions of roast levels began appearing on packaging to assist the consumer in identifying their taste preferences. Coffee drinkers were offered coffees with names like City +, Full City, French, and Italian, thereby prioritizing the roast level as the most significant factor in terms of choice. Roasters such as Alfred Peet built their businesses based on this type of signature roasting style and promotion.
Fast forward a couple of decades: roasters then began asking themselves whether they might better elicit the specific flavors of a coffee through careful attention to time and temperature. In addition to roast level, the conversation also shifted towards the importance of terroir as a flavor influencer relative to the countries and regions of origin. Guatemala Antigua, Costa Rica Tarazzu, and Kenya AA started to appear more frequently at retailers. Colombia’s own Juan Valdez became a household name.
When Mighty Good joined the industry in the early 2000’s more advanced and accessible computer software became readily available. Smaller roasters like us could collect real time data, enabling us to critically evaluate our roasting process and track changes to any number of variables. This combination of science and craft became the foundation of our philosophy and production process: deliver the best flavors, from the best beans, consistently and reliably.
We at Mighty Good are proud to continue our legacy of being rigorously intentional in our approach to sourcing and production, from seed to cup, to ensure you enjoy the best possible product. Please join us in celebrating nearly two decades of coffee excellence—because at Mighty Good, it’s more than coffee, it’s a craft.
Experience the Difference
Explore our range of signature blends and single origin coffees today and taste the meticulous care and passion we put into every roast. Visit our online store or stop by one of our retail partners to discover your new favorite brew.
Stay Mighty